Rob McIntosh has been selling real estate in Collin County since before most of these communities had names worth knowing. Three decades of experience on the FM 1378 corridor means he knows the lakes, the guard gates, the school district boundary lines, and the neighbor who has lived there since the 1980s — and what makes a buyer choose a home over everything else available in Lovejoy or Wylie ISD.
His designations — ABR, GRI, and CRS — represent a career-long commitment to excellence in client representation. The CRS designation is the highest credential awarded to residential sales agents nationally. Fewer than 3% of licensed agents hold it.
Rob holds an FAA Part 107 Remote Pilot Certificate, operating professional drone photography and cinematography in-house. He uses the Matterport Pro3 LiDAR system for immersive 3D floor plans and virtual tours — the same platform used by architects and commercial developers.
We are very selective about the properties we agree to market. Our reputation is on the line with every listing we take — and that keeps our standards exactly where they should be.
We will always price your home where we believe it should be to attract qualified buyers — because of our commitment to ethics and honesty. We would never deliberately price your home high just to gain your listing. We would rather decline the listing than mislead you about what your home is worth in today's market. The true measure of price is sold property history, not wishful thinking.
We will stand by the price we recommend and provide the documentation, market data, and marketing support to justify it. We back every price recommendation with factual statistics drawn from recently sold comparable properties — not listed properties, which represent seller hope, not market reality. You will never wonder where our number came from.
We pledge the finest marketing of your home available on this corridor — in-house photography, FAA-certified aerial drone, Matterport Pro3 LiDAR 3D tours, 4K cinematic video, custom listing websites, and AI-powered seller intelligence. Your home will be visible worldwide through every relevant platform. No other agent operating on FM 1378 brings this level of production in-house.
Before a single photograph is taken, we prepare your home to perform at its highest level in the market. The W.I.S.E.R. Home program ensures buyers arrive pre-qualified for your property — and that your home commands the premium it deserves.*
A home warranty is included with this listing — giving buyers confidence and reducing post-inspection negotiation friction. Sellers who include a warranty statistically receive stronger offers.
This home has been pre-inspected by an independent licensed inspector before coming to market. Known items are disclosed and addressed — eliminating the buyer's primary negotiating weapon.
The home has been professionally staged and prepared so that it presents at its absolute best in photography and in person. First impressions determine whether a buyer schedules a showing.
The home has been properly evaluated by a licensed REALTOR® before listing and is priced to reflect current market conditions — not the price we think you want to hear.
Any items identified during the pre-listing inspection that the owner has chosen to address have been repaired prior to listing. This removes uncertainty from buyer financing and appraisal processes.
*Buyer to verify all pertinent facts and condition of property during the contract inspection period. The W.I.S.E.R. Home designation is used for marketing purposes and is not a guarantee of value or condition by owner, agent, or broker.
Most agents outsource their media to volume photography companies with standardized packages. We own our production platform entirely. Every tool below is operated in-house — no scheduling delays, no vendor minimums, no compromise on quality.
It is impossible for a seller to be objective about their own home. They have lived in every room and know every detail that makes it special. Buyers have never seen any of it — and they are simultaneously evaluating dozens of competing properties.
Buyers formulate opinions about which homes to visit based entirely on photographs. If those photographs are average, the right buyer will never schedule a showing. You can have the finest home in Seis Lagos — but if the right buyer never comes through the door, there is no sale.
You will never see a flyer box in front of our listings. We do not want buyers forming opinions from the curb. You will find detailed professional brochures — often 7–8 pages — inside every home we represent. These cover every feature the seller has invested in, so no showing agent misses a selling point.
The first two weeks of a listing determine everything. We maintain a 50-point launch checklist for every new listing — and it stays in front of us until every item is complete and verified. We check, then we double-check.
The #1 complaint sellers give us when they come to us after a failed listing with another agent is: "We never heard from our Realtor." We call that the "List 'em and Leave 'em" syndrome. It does not happen here.
When your home is not being shown, you need more information — not less. Every week, regardless of activity, you receive a complete market intelligence report that includes data no other agent on this corridor provides.
The Broker Bay showing activity data in your weekly report is exclusive to our clients. No other agent on this corridor tracks, compiles, or delivers this information. You will know as much about your market as we do.
Our standards are defined as much by what we refuse to do as by what we deliver. These are not policies we adopted to be different — they are conclusions drawn from 30 years of watching what does and does not work.
The CRS designation is the highest credential awarded in residential real estate — held by fewer than 3% of licensed agents nationally. As a CRS designee, Rob is listed as an Area Expert in the CRS Membership Referral Directory, connecting him to more than 48,000 CRS members and designees throughout the country and internationally.
We receive multiple relocation referrals every year from agents across the country whose clients are transferring into Collin County. The CRS network ensures those agents find us — and that their buyers find your home.
As a certified member of the Institute for Luxury Home Marketing, Rob participates in the Institute's international referral network for agents who specialize in the luxury residential market. Designated agents have met standards in both experience and specialized education in luxury property representation.
Some sellers believe their home will receive special attention if listed with a company that has a corporate relocation department. The MLS is the great equalizer in our industry. Your home will be shown no more or less with or without a relocation affiliation. The only real advantages any company has over another are the quality of their people, the professionalism of their marketing, and the reach of their digital presence.
We compete on all three.